Extremely-Premium Loco Tequila Launches within the US

Photograph by Michelle Pattee

The quickest rising ultra-premium tequila model in Mexico, Loco Tequila has the excellence of being the primary and solely ultra-premium model established as a Terruño Tequila from the well-known El Arenal area of Jalisco. Launched in Mexico in 2019, Loco Tequila is now accessible to stateside tequila followers in three present expressions: Loco Blanco, Loco Ambar (Reposado), and Loco Puro Corazon. Every is accessible for buy by the model’s web site,

Nice style apart, Loco Tequila carries a better mission – that of selling the artwork of celebration by proudly representing the tradition of Mexico by its historical past, legacy, craftsmanship, artwork, and modern spirit. A tall order for a bottle of tequila – and one which founders Gabriel Roqueñí and Pedro Padilla are intent on fulfilling. 

Photograph by Alberto Navarro

The Loco Tequila story embraces 4 fundamental pillars: locura, or the celebration of the forward-thinkers who are sometimes thought-about society’s loopy geniuses; impeccable high quality of the product that honors heritage and melds custom with innovation; historical past and the legacy that guides each facet of Loco’s course of; and artwork, revealed within the distinctive magnificence and purity of the tequila, and the bottle, designed by Mexican Dutch-born artist Jan Hendrix who takes inspiration from the origin of agaves in creating the bottles that characteristic Cochineal Purple and Silver – significant and emblematic colours in Mexican tradition and historical past. 

Historic Hacienda la Providencia. Photograph by Alberto Navarro

Loco Tequila is a celebration of nice minds and risk-takers all through historical past who sought the extraordinary and got down to create one thing incomparable of their area. The group of family and friends who began Loco Tequila in Mexico greater than 10 years in the past, did so with the objective of constructing an artisanal beverage not like another from their nation. Made within the iconic El Arenal tequila area of Jalisco, Mexico the place terroir tequilas are made in small batches, Loco makes use of conventional processes, and is harvested and produced in a historic hacienda.

Loco’s agave fields in El Arenal, Jalisco are designed to make sure optimum development and nutrient improvement.

The Loco group sought out agave professional José Antonio Sánchez, who has inherited a multi-generational household information to grasp the agave’s development, and to discern their optimum level of maturity. López spends a lot of the day strolling by the fields of agave azul for which he’s accountable, and manually selects, one after the other, the vegetation which might be going for use for the manufacturing of Loco Tequila. Loco owns and controls its personal plantations, which means the group can assure the utmost high quality agave that’s sourced in a two-mile radius inside El Arenal. Drawing on the wealthy pre-Columbian heritage of the terroir, the Loco group is impressed by Los Guachimontones, the weird 2,0000-year-old conical pyramid buildings discovered within the space of the Valleys of Tequila. The ancestral observe of round planting and double separation planting aids in avoiding soil erosion and ensures nutrient-rich soil. Additionally they use solely the purest nicely water situated contained in the Hacienda La Providencia, and derived from the Bosque de la Primavera (Spring Forest). The water undergoes a pure and prolonged course of underground through which it’s purified and imbued with undertones of limestone, minerality and volcanic rock.

Loco Maestro Agavero Tony Sanchez and Maestro Tequilero Alberto Navarro. Photograph courtesy of Loco Tequila

El Volcan de Tequila in Jalisco. Photograph by Alberto Navarro

As soon as the seven-to-nine-year-old agaves are hand-selected, they endure a double Jima or shaving course of – not like most different tequilas available on the market that endure a single shaving. They’re then cooked in masonry ovens the place after virtually three days they meet the Tahona, an historic grinding stone, weighing roughly two tons, which slowly macerates the agave to acquire the agave juice. It’s then fermented in wood pipones rescued from the outdated manufacturing services from Hacienda La Providencia. Native yeasts present character within the fermentation whereas reworking the sugars into alcohol. Lastly, the double distillation is carried out in small copper stills that guarantee the very best ranges of purity, whereas the dimensions permits better management in acquiring the purest essence of the agave. 

Agave. Photograph by Albert Navarro

Alberto Navarro, Loco Tequila’s Maestro Tequilero, believes that so as to distinguish Loco’s tequilas from different high-quality spirits, the secret is transparency and traceability.  “The essence of Loco represents the essence of agaves, not oak or another added flavors,” stated Navarro. “However, for this drink to turn out to be the inventive expression we all know, the intervention of man is required and it’s on this cautious course of that lies – to a big extent -– the distinction between a very good tequila and an distinctive one.”

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